CEO Blog Round-up
Is your CEO asking for her own blog? Have you tried unsuccessfully to convince your CEO that he should have his own blog?
Obviously, we value blogs as a communication tool and many of us, too, have advised our clients to start blogging–or at least to get smart about what it can and cannot do for you as a communication vehicle.
If you are looking for background info on corporate blogging, and CEO blogs in particular, I encourage you to read this column in Fortune: Corporate Blogging: Wal-mart Fumbles. The author, Marc Gunther, offers a deeper-than-surface-level history on corporate blogging and provides suggestions on what to consider if you’re considering a blog.
If you don’t read the article and you decide to start a corporate blog … just please make sure you follow these two rules: be authentic and be forthright.
