Phillies Win, Mets Say Sorry
In the business of baseball, it’s just as important to manage key relationships. While baseball fans in Philadelphia are happy the Phillies made it to the Playoffs for the first time in 14 years, NY Mets fans are upset about their team’s year-end meltdown. In an effort to manage the negative relational and financial impact of the disappointing season, Mets leadership sent this letter to season ticket holders. I think you’ll agree that it’s a great example of proactive and effective leadership communication:
Dear Mets Fans,
All of us at the Mets are bitterly disappointed in failing to achieve our collective goal of building upon last year’s success. We did not meet our organization’s expectations–or yours. Everyone at Shea feels the same range of emotions as you–our loyal fans–and we know we have let you down. We wanted to thank you for your record-breaking support of our team this year.
Equally important, Ownership will continue its commitment in providing the resources necessary to field a championship team. Omar will be meeting with Ownership shortly to present his plan on addressing our shortcomings so that we can achieve our goal of winning championships in 2008 and beyond.
You deserve better results.
Many thanks again for your record-breaking support.
* New York Post: Oct. 2, 2007
