5 Jan 09 @ 4:09 pm
Actions Speak Symbolically
The events of the current economic condition remind me of the importance of the fundamental communication principle: communication is highly symbolic. This guiding rule proves to be true for leaders in all types of organizations, and as you’ve most likely seen, an example of this principle recently appeared in the news:
• The CEOs of the Big Three automakers traveled from Detroit to Washington D.C. to negotiate governmental funding to help “bail out” their failing businesses. Instead of driving to Capitol Hill, each CEO elected to fly in his corporate jet. Congress responded to the automakers’ financial requests with frustration, in part because the use of a corporate jet doesn’t symbolize a financial crisis. Senators were also surprised by the CEOs’ decision to fly and not to drive in support of their own business – the automobile industry. After feeling the pressure of public scrutiny, each CEO drove a hybrid manufactured by his company to the next bailout hearing.
This example illustrates the symbolic nature of communication. It’s easy to forget that every action sends a message, regardless of whether you intend to send one or not. While an oversight of this principle can quickly diminish the quality of your reputation, the opposite is also true; deliberate, well-thought-out actions can quickly build your credibility and character. Successful leaders know the importance of good, strategic choices that are in line with their personal brand.
Ultimately, the above example exhibits that while you might not have control of the economy, you do have the ability to control how you communicate during difficult economic conditions. During these uncertain times, your actions speak even louder than before. In this economy, what do your actions symbolize?
posted in category(s): Theory Points, Risk Management, Leadership Communication
