CRA Inc

21 Nov 03 @ 2:19 pm

Adrian Slywotzky

A bit of an unusual book recommendation for us: Adrian Slywotzky’s “The Art of Profitability,” which Publisher’s Weekly describes as a

compact tome … [that] offers 23 business lessons via the tale of a manager’s quest to learn the “art of profitability” from David Zhao, a wise master. It’s an attractive and refreshing concept that taps into the Zen of business.

I know … it sounds a bit touchy-feely. But here’s why you should read it:

* For communication professionals, it’s a simple yet fog-lifting exploration of how businesses create profit … a central part of the general business acumen essential to your credibility with senior leadership and folks from operations.

* For senior leadership, folks from operations, and communication professionals alike, Slywotzky (a Vice President at Mercer Management Consulting) adroitly handles a challenge many of us face daily: articulating the organization’s profit engine in a manner that line employees can easily grasp and apply to their daily experience.

The book is short and breezy–you’ll finish it in just a few sittings (if not one)–and perfect for reading on the plane or train. Visit it here at Amazon.

posted in category(s): Who We're Reading