18 Oct 05 @ 10:22 pm
Blogging @ McDonald’s
Friend, colleague, and CRA client Steve Wilson of McDonald’s is getting some well-deserved recognition for his efforts to bring blogging to the Golden Arches. (This ClickZNews piece is just the latest, and Steve’s been hitting the conference trail pretty aggressively as well.)
Just over a year ago Steve asked that I speak to a collection of McDonald’s leaders and content managers. The topic was the implications of new media (in this case blogs and wikis) hold for internal communication and leadership communication in companies of McDonald’s complexity, and the progress his team has made since then is remarkable.
Steve blogs "outside the firewall" as well, and there’s a nice bio of Steve here.
posted in category(s): Emerging Case Studies
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