CRA Inc

17 Aug 04 @ 11:23 am

Companies That Cry For Blogs

MarketingProfs writes about Ten Companies That Missed Great Blog Opportunities. On the list: Newman’s Own, Teva, and DaimlerChrysler, which gets this critique from the profs:

Dan Barry reports in the New York Times that DaimlerChrysler has created what it called the “first ever” living window display when it challenged a family of three to live for five days in a 2004 Dodge Durango SUV parked in Times Square.

Just a silly PR stunt? Maybe. But it got a full column in About New York on the cover of the New York Times Metro section.

That’s no small feat, certainly. But they’ve missed a great opportunity for multimedia promotion. A blog of the family’s experience would have been interesting. Although streaming media from the site (or even a Web cam) would have been perfect for this stunt, there was not a word about it on the Dodge Durango site or the Chrysler site.

posted in category(s): Emerging Case Studies