30 Jun 05 @ 10:36 am
Intranet Blogs
We’ve long advocated for the use of blogs as internal communication tools … executive “from the desk of” blogs, project blogs, department blogs, there are many ways organizations can benefit from using the medium.
A recent column in Darwin managzine outlines some tips so “to ensure that your blog is read instead of inspiring facetious, cheeky t-shirts.” Their tips:
* Keep it conversational and light
* Know your audience and write to them
* Blogs are highly time-sensitive so currency is critical
* Anecdotes are encouraged and expected
* Use links to refer to relevant information
* Be succinct and break-up the text - which encourages “scanning”
You can find the entire article here…
posted in category(s): Emerging Case Studies
Post a comment