12 Dec 06 @ 3:35 pm
Outfit your idea for survival
Who hasn’t mourned the bright idea that was never heard? Or fully understood? It’s cause for lament because you know if nobody listens, then your idea won’t be adopted, advocated for or acted on, and that means your idea is doomed to distinction. Aside from selecting the right audience, equip your message with tools it needs to dodge competing messages and cut through life-ending clutter—make it sticky.
Brothers Chip (psychologist) and Dan (education expert) Heath count five components of all sticky messages in their book Made to Stick: Why Some Ideas Survive and Others Die. Mounds of social science research support their claim that sticky messages are presented as:
- Simple
- Unexpected
- Concrete
- Credible
- Emotional Story
Time Magazine explains more here.
posted in category(s): Points of Interest, Planning
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