27 Sep 04 @ 1:10 pm
Sites That Should Be Blogs, But Aren’t
The title should continue: “… and that suffer as a result.”
Today’s case study: TransformingUSAirways.com.
What better way to reassure the flying public and shareholders than through the first-person, personal, and timely voice of a weblog? Instead, USAirways conveys information about its bankruptcy and transformation with all the confidence and personalization of … well … a bankruptcy filing. Here’s what greets you on the home page:
On September 12, 2004, US Airways Group announced that the Company and certain of its subsidiaries filed voluntary petitions for reorganization under Chapter 11 of the U.S. Bankruptcy Code. The action is intended to provide the airline the opportunity to implement its Transformation Plan built on lower costs, a simplified fare structure, and expanded service in the eastern U.S., Europe, the Caribbean and Latin America. The case will be heard in the U.S. Bankruptcy Court for the Eastern District of Virginia in Alexandria, Virginia.
One hopes they’re not also relying on this site to convey information about their transformation to the employee population …
posted in category(s): Emerging Case Studies
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