23 Jul 04 @ 11:19 am
Technology Or Credibility?
From Telephony World:
“Despite the best efforts of departmental heads, the research shows that effective internal communication across a disparate network of global offices remains a huge challenge,” said Graham Opie, research director, Vanson Bourne. “Its importance is clearly understood, however the study confirms that many corporations lack either the understanding or commitment to realise the benefits of new communications technology.”
Do they really lack the “understanding or commitment,” or do they simply not see the value? Our experience is the latter, and it’s why we think it’s so important that Internal Comm. leads start thinking less like journalists and more like business people–ones who can credibly demonstrate the ROI of such investments to leadership.
posted in category(s): Points of Interest
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