12 Mar 04 @ 2:07 pm
Tim Sanders
“Love is the Killer App.” I know … the title sounds touchy-feely. But the fact is that you’ll probably enjoy the book.
Sanders, Chief Solutions Officer at Yahoo!, makes this argument: In the New Economy individuals will be rewarded primarily by the extent to which they add value to their professional counterparts, and the best way to do so is through offering intangible rather than tangible value. What counts as intangible value? Knowledge, contacts, and compassion. Sanders’ is a three-part method:
* Read extensively and aggressively so you build your “knowledge” bank of assets, and then actively share those assets with others.
* Aggressively connect people in your personal network (and then disappear so they can build the connection if they so choose).
* Treat counterparties with compassion … indeed, love … to the greatest extent possible.
The bottom line from Love is the Killer App is simple: “Smart, nice people succeed.” I typically might not go for a book with so simple a premise, but I actually found much in the book to enjoy … in particular Sanders’ approach to digesting books … and his treatise on compassion was a useful reminder of the simple yet powerful value present in caring for others. Finally, he provides a wealth of observations on the new economy, including a hit-parade of books most communication professionals should read as part of their efforts to develop their general business acumen.
posted in category(s): Who We're Reading
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