24 Sep 04 @ 12:45 pm
Touting Forced Workaholism
Another interesting piece in the current issue of Fortune describes three current ad campaigns from Bear Stearns, Morgan Stanley, and RE/MAX that “boast about basically ruining employees’ lives for the benefit of the customer.”
“It kind of surprises me that they’re doing this,” says Maynard Brusman, a workplace psychologist based in San Francisco. “So much in the workplace now is about emotional intelligence and understanding the needs of employees. This to me sounds clueless.”
posted in category(s): Emerging Case Studies
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